June Jo Lee is a food ethnographer, user experience designer and future fresh forecaster working within the food industry to bend culture towards higher quality food experiences in three key areas: - De-commoditize what and how we eat, - Rebalance resources from healthcare to foodcare, and - Scale fresh, flavorful and soulful food. Her current clients include Google Food and UMass Amherst and, formerly, VP Strategic Insights at The Hartman Group. June Jo is also co-founder of Readers To Eaters, a boutique children's book publisher promoting food literacy. (San Francisco, CA)